Flowers bloom in spring, and many citizens go out of their homes for outings, rides and outings. Affected by multiple factors such as season, epidemic situation and rising oil prices, more and more people choose to travel by bike at the beginning of this spring. The reporter recently visited a number of bicycle stores and learned that the number of people buying bicycles this month has increased by 20-30% compared with last month. “Every spring is the peak season for bicycle sales. The increasing number of citizens who exercise outdoors has driven the sales of bicycles to a certain extent.” According to the salesperson of a bicycle store on the South Third Ring Road in Beijing, the sales volume of medium and high-grade bicycles has been increasing in recent years. After the outbreak, the number of people using bicycles for commuting vehicles has increased significantly. “Because I’m afraid of cross infection, I’m not at ease whether I take the subway or go to the gym. The workplace is not far from home. I want to ride to and from work, that is, to avoid cross infection and achieve the purpose of sports and fitness. I have the best of both worlds.” Ms. Xu, who is choosing bicycles in the store, told reporters. “It takes me more than 20 minutes to ride a bike from home to work, which is almost the same as the original driving time, but I really didn’t want to ride a bike to work before. Recently, the fuel is much more expensive than before. Just because there are bicycles at home, I want to try cycling.” Liu Ning told reporters that he is usually busy at work and has no time to go to the gym. He has changed to cycling to work these days. There is no traffic jam on the road. He has exercised again and is in a good mood. China has always been a big producer and consumer of bicycles. In recent years, with the continuous enhancement of national fitness awareness and green travel awareness, bicycles have changed from a means of transportation in the past to a popular pastime integrating leisure, sports and culture. To this end, governments at all levels are also accelerating the construction of outdoor sports facilities, including riding greenways. In Chengdu, greenway cycling has become a popular way of leisure and entertainment. According to the sales statistics of decathlon, the category with the largest growth rate of sports consumer goods in Chengdu is bicycle. According to the data released at the 2021 China bicycle industry conference, the total output of China’s bicycle industry in 2020 was 117 million, a year-on-year increase of 15.3%; From January to June 2021, the operating revenue of Enterprises above Designated Size of bicycles was 35.71 billion yuan, a year-on-year increase of 45.4%; The profit was 1.36 billion yuan, a year-on-year increase of 77.0%; In 2019, the output of bicycles with more than 1000 yuan accounted for 13.7% of the total output, an increase of 2.2 percentage points over the previous year; The sales volume of high-end sports bicycles increased by 20%, especially the disc brake road bicycles are favored by medium and high-end consumers… In this regard, some industry insiders believe that with the improvement of people’s living standards and the development of riding culture, the medium and high-end trend of bicycles will become more obvious and the added value of products will continue to increase. The diversified needs of consumers and the iterative development of products will urge bicycle enterprises to accelerate the pace of transformation and upgrading and seek greater development in improving product competitiveness.
Post time: Apr-06-2022